THAT DAMN AD
Tirade of the market leader Samsung for the flagship toy Galaxy Note: 'Incredibly Creative!' Nice lovely piece of marketing stunt - I am truly in awe of the artist on the advertisement - the guy casually takes a picture, cuts a piece of it and blends it elsewhere to produce a masterpiece - no fuss - just buy the damn gadget and be 'incredibly creative'.
AND I FLY
I just imagine myself how cool it would be to bring many unrelated different environments virtually together. And then eventfully show the magical artistry to my innocent non-techie family members! And beat my chest by pushing it on to the social networks galaxy and shine bright.
BACK TO EARTH
After this, I calmly analyze what I do with my current gadgets.
I don't create much - I consume, consume and consume. I consume media, I consume internet, I consume documents. The creation part happens mostly on my PC. On-the-go-creation is a cool funky idea. And it stays just that way - an idea.
SO WHAT MADE ME FLY?
Anyway, what captured my imagination and kept buzzing as a keyword in my mind was the word 'creativity'. I have been obsessed by the C word and am very keen on bringing this facet on to my work. My inspiration for this is simple - to be distinctly different (doesn't both the words mean the same???) from the 'run-of-the-mill' communication of ideas.
YARDSTICKS OF CREATIVITY
But here comes the tricky question - what is the yardstick of judging a work being labelled 'creative'. After pondering over this question for quite some time, I have arrived at two tags. One - Originality, Two - Effectiveness.
Rule 1 for creativity - Creative Replication - Such a thing doesn't exist. It is an oxymoron. Your work will never assume a creative trait - by soul - if it does not reflect your character. Maybe I can imagine 'Creative Adoption' in which you adopt an intent and communicate creatively in 'your language'. But there can never be a creative satisfaction if the communication reflects something else other than you. Period.
Rule 2 for creativity - If it does not reach, it is not creative. A creative piece of work drives a point home - effectively for a consumer of the work. A creative piece of work makes it easy for the consumer to digest by virtue of having better contact with the intellect and senses of the user. Thou that hath not touched, shalt not be creative.
Now I am going to talk what is pertinent to us - Can I be creative from now on consciously? I think so - Yes. And certainly so because I am attempting.
WHO AM I ?
I am making a conscious decision to understand what I like & what I don't, When I get a point easily & when it is the hardest, what medium appeals to me & what repels. This way I know who I am - Through which I can bring the 'me factor' into my actions.
I SEE YOU !
Next I an consciously trying to go one more yard - farther and deeper - to reach out my consumer. To touch and feel her. To create the link.
PATH OF CREATIVITY
I am consciously going to take the path of creativity and vow to be distinctly away from mediocrity. Sure, Sure - In this sojourn I will make mistakes, screw up things, get the critical stick - but I will embrace these.
